Poverty reduction and livelihood Security.

The concept of poverty reduction and Sustainable Security (LS) is considered to the various factors and processes which either constrain or enhance poor people’s ability to make a living in an economically, ecologically, and socially sustainable manner. A livelihood comprises the capabilities, assets (stores, resources, claims and access) and activities required for a means of living: a livelihood is sustainable which can cope with and recover from stress and shocks, maintain or enhance its capabilities and assets, and provide sustainable livelihood opportunities for the next generation; and which contributes net benefits to other livelihoods at the local and global levels and in the short and long term.
JAD Worldwide’s organizational mandate as an international NGO is to focus its program on helping the poorest and most vulnerable, either through regular development, aid, support and through relief work.

JAD worldwide emphasis on strengthening and embodying the three fundamental attributes and dimension of its approach: the possession of human capabilities (such as education, skills, health, psychological orientation); access to tangible and intangible assets; and the existence of economic activities. The interaction between these three attributes defines what livelihood strategy a household will pursue. JAD worldwide puts particular emphasis on strengthening the capability of poor people to enable them to take initiatives to secure their own livelihoods.

JAD’s Poverty reduction and livelihood Security approach aims to increase the organization’s effectiveness in poverty reduction and livelihood security by; mainstreaming a set of core principles which determine that poverty-focused development activity should be people-centred, responsive and participatory, multi-level, comprehensive, conducted in partnership, sustainable, and dynamic, and  by applying a holistic perspective in the programming of support activities, to ensure that these correspond to issues or areas of direct relevance for improving poor people’s livelihoods.

Socioeconomic/environmental justice and sustainable development

The Socioeconomic and environmental justice is the fair treatment and meaningful involvement of all people regardless of race, color, national origin, or income with respect to the development, implementation, and enforcement of socioeconomic and  environmental laws, regulations, and policies.

Achieving social justice is often structured by governmental implementation of laws/rights that provide equal distribution of resources and opportunities, including education, health, water and sanitation, transportation, employment and business opportunities, clean drinking water, pollution free environment, which in effect protects human dignity. If a government supports inequality with oppressive laws then it is up to a non-government coalition to stimulate the change of such laws in a non-violent manner. JADWorld wide supplement the organization to provide equal and equitable socio economic and environmental justice to the people of Pakistan and other parts of the world.

 Reaching out to the most unreached

Unreached are the community and people who are traditionally been treated outside the access and interaction of  government and the other organizations. Beyond the realm of varieties of NGO’s, we have organizations which are considered as charitable and religious institutions. The sum total of all these, is to provide succor to teeming billions below the human existential level.

Unreached through has been understood as an economic concept, it is comprehensive in nature, directly related to the lack of fulfillment of nationally/globally acceptable parameters of human existence. The unreached can be divided on various parameters, most critical of which being economic and social, political, environmental, and geographic and based on health and education.  There is also a sector which remains unreached because of gender and age, as in the case of women and children.  And above and beyond all unreached because of attitude, can be of any number of varieties but the best exemplified would be apartheid and the Indian caste system, which continues to play havoc to isolated and remote regions.

The region from where JAD Foundation initiated their activities is located in the most isolated, remote mountain region of Hindukush in Chitral Pakistan. The mountain regions in northern Pakistan is not accessible to political leadership, bureaucratic system or humanitarian organizations owing to not road access, bridge and  remoteness.  JAD Foundation determined and reached to all those area where access for common organizations to reach to children, women, aged and disabled people. Similarly in other parts of the country ultra poor and disabled are deprived from access to basic human rights, JAD will ensure access to those unreached.